Snapchat Essentials
Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.
All Activities
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Advertising on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Getting Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Measure and Optimize
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
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Advertise on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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Troubleshoot Campaign Performance
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
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Strategize
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
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Get Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Snapchat Trends
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
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