Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
All Activities
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
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Win Bids in the Auction
Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.
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Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
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Public Profiles for Businesses
Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....
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Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Snapchat Trends
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
