All Activities
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Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
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What is a Split Test?
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
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Apps Essentials
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
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Get Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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What is a Full-Funnel Media Plan?
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
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Advertise on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
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Track Offline Conversions
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
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Measure and Optimize
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
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Strategize
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
