Plan and Buy
Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.
All Activities
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Getting Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
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Set Up a New Split Test
Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.
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Ad Formats
Specify an ad format in terms of the attachment, ad type, placement, and creative.
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
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Snapchat Essentials
Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.
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Troubleshoot Campaign Performance
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
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Ads Manager Campaign Optimization
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.
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Ads Manager Campaign Activation
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
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Ads Manager Campaign Activation
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Snapchat Trends
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
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Strategize
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
