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Duration
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Awards
Live Events
  • Creative Best Practices

    Get tips and best practices for creating powerful and impactful ads on Snapchat.

    • Path
    • Duration 24m
    • Rating 4.8
  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path
    • Rating 5.0
  • Intro to Snapchat

    Explore all the different things that make Snapchat, Snapchat!

    • Path
    • Duration 16m
    • Rating 5.0
  • Advertising on Snapchat

    Drive ROI for your brand or business — no matter where your customers are in their journey. 

    • Path
    • Duration 9m
    • Rating 4.8
  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Award
  • Plan and Buy

    Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.

    • Collection
  • Create

    Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.

    • Collection
  • Strategize

    Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.

    • Collection
  • Apps Essentials

    Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.

    • Collection
    • Award
  • Mobile Games Essentials

    Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.

    • Collection
    • Award
  • Measure and Optimize

    Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.

    • Collection
  • Snapchat Trends

    For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...

    • Path
    • Duration 21m
    • Rating 5.0
  • Activate Cross-Channel Measurement

    Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.

    • Path
    • Rating 5.0
  • E-Commerce Essentials

    Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete one of the two tracks to earn your certification.

    • Collection
    • Rating 4.0
    • Award