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  • Apps Essentials

    Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.

    • Collection
    • Credential
  • E-Commerce Essentials

    Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete one of the two tracks to earn your certification.

    • Collection
    • Credential
  • Public Profiles for Businesses

    Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....

    • Path
    • Duration 22m
    • Credential
  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Credential
  • Create

    Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.

    • Collection
    • Credential
  • Ads Manager Campaign Optimization

    Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...

    • Collection
    • Credential
  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path
    • Credential
  • Privacy-Centric Ad Measurement

    Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization. 

    • Path
    • Duration 28m
    • Credential
  • Mobile Games Essentials

    Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.

    • Collection
    • Credential
  • Plan and Buy

    Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.

    • Collection
    • Credential
  • Strategize

    Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.

    • Collection
  • Measure and Optimize

    Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.

    • Collection
    • Credential
  • Snapchat Trends

    For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...

    • Path
    • Duration 21m
    • Credential