The Snapchat Generation
See how Snapchatters are making big changes to how people communicate and stay close.
All Activities
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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Ads Manager Campaign Optimization
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...
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Privacy-Centric Ad Measurement
Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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Get Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
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E-Commerce Essentials
Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete one of the two tracks to earn your certification.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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Track Offline Conversions
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
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