The Snapchat Generation
See how Snapchatters are making big changes to how people communicate and stay close.
All Activities
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Privacy-Centric Ad Measurement
Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization.
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Ads Manager Campaign Optimization
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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Advertise on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Troubleshoot Campaign Performance
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
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Track Offline Conversions
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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