The Snapchat Generation
See how Snapchatters are making big changes to how people communicate and stay close.
See how Snapchatters are making big changes to how people communicate and stay close.
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...
Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
Specify an ad format in terms of the attachment, ad type, placement, and creative.
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.