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Snap
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129 results returned

  • The Snapchat Generation

    See how Snapchatters are making big changes to how people communicate and stay close.

    • Path
    • Duration 9m
    • Credential

  • Privacy-Centric Ad Measurement

    Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization. 

    • Path
    • Duration 28m
    • Credential

  • Ads Manager Campaign Optimization

    Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...

    • Collection
    • Credential

  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path
    • Credential

  • Mobile Games Essentials

    Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.

    • Collection
    • Credential

  • Create

    Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.

    • Collection
    • Credential

  • Win Bids in the Auction

    Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.

    • Path
    • Credential

  • E-Commerce Essentials

    Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete one of the two tracks to earn your certification.

    • Collection
    • Credential

  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Credential

  • Set Up a New Split Test

    Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.

    • Duration 10m

  • Plan and Buy

    Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.

    • Collection
    • Credential

  • Track Offline Conversions

    Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.

    • Duration 4m