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129 results returned

  • The Snapchat Generation

    See how Snapchatters are making big changes to how people communicate and stay close.

    • Path
    • Duration 9m
    • Credential

  • Ads Manager Campaign Optimization

    Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...

    • Collection
    • Credential

  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path
    • Credential

  • Win Bids in the Auction

    Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.

    • Path
    • Credential

  • Activate Cross-Channel Measurement

    Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.

    • Path
    • Credential

  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path

  • Ads Manager Campaign Optimization

    Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. 

    • Collection
    • Credential

  • Launch a Split Test Campaign

    Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.

    • Path

  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Credential

  • Set Up a New Split Test

    Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.

    • Duration 10m

  • What is a Split Test?

    Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.

    • Duration 10m

  • Snapchatters

    See how Snapchatters are making big changes to how people communicate and stay close.

    • Path
    • Duration 9m

  • Creative Best Practices

    Get tips and best practices for creating powerful and impactful ads on Snapchat.

    • Path
    • Duration 24m

  • Visualize Campaign Data

    See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.

    • Path

  • Ad Formats

    Specify an ad format in terms of the attachment, ad type, placement, and creative.

    • Duration 4m

  • Goal-Based Bidding

    Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.

    • Duration 9m

  • Public Profiles for Businesses

    Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....

    • Path
    • Duration 22m
    • Credential