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Snap
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129 results returned

  • The Snapchat Generation

    See how Snapchatters are making big changes to how people communicate and stay close.

    • Path
    • Duration 9m
    • Credential

  • Privacy-Centric Ad Measurement

    Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization. 

    • Path
    • Duration 28m
    • Credential

  • Ads Manager Campaign Optimization

    Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve...

    • Collection
    • Credential

  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path
    • Credential

  • Creative Best Practices

    Get tips and best practices for creating powerful and impactful ads on Snapchat.

    • Path
    • Duration 24m
    • Credential

  • Mobile Games Essentials

    Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.

    • Collection
    • Credential

  • Create

    Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.

    • Collection
    • Credential

  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Credential

  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Credential

  • Ad Formats

    Specify an ad format in terms of the attachment, ad type, placement, and creative.

    • Duration 4m

  • Ads Manager Campaign Optimization

    Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. 

    • Collection
    • Credential

  • Snapchat Essentials

    Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.

    • Collection
    • Credential

  • Track Offline Conversions

    Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.

    • Duration 4m