The Snapchat Generation
See how Snapchatters are making big changes to how people communicate and stay close.
See how Snapchatters are making big changes to how people communicate and stay close.
Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.
Walk through everything you need to create your first campaign on Snapchat!
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete one of the two tracks to earn your certification.
Get tips and best practices for creating powerful and impactful ads on Snapchat.
Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.