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  • Strategize

    Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.

    • Collection
  • Plan and Buy

    Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.

    • Collection
  • Apps Essentials

    Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.

    • Collection
    • Award
  • Create

    Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.

    • Collection
  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Award
  • Measure and Optimize

    Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.

    • Collection
  • Public Profiles for Businesses

    Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....

    • Path
    • Duration 22m
    • Rating 5.0
    • Award
  • The Snapchat Generation

    See how Snapchatters are making big changes to how people communicate and stay close.

    • Path
    • Duration 9m
    • Rating 5.0
  • Creative Best Practices

    Get tips and best practices for creating powerful and impactful ads on Snapchat.

    • Path
    • Duration 24m
    • Rating 5.0
  • Activate Cross-Channel Measurement

    Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.

    • Path
    • Rating 5.0
  • Advertising on Snapchat

    Drive ROI for your brand or business — no matter where your customers are in their journey. 

    • Path
    • Duration 9m
    • Rating 4.8
  • Intro to Snapchat

    Explore all the different things that make Snapchat, Snapchat!

    • Path
    • Duration 16m
    • Rating 5.0
  • Snapchat Essentials

    Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.

    • Collection
    • Rating 4.5
    • Award