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  • Measure and Optimize

    Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.

    • Collection
    • Rating 5.0
  • Snapchat Essentials

    Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.

    • Collection
    • Rating 4.7
    • Award
  • Reach Your Audiences

    Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.

    • Path
    • Rating 5.0
  • Activate Cross-Channel Measurement

    Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.

    • Path
    • Rating 5.0
  • Advertising on Snapchat

    Drive ROI for your brand or business — no matter where your customers are in their journey. 

    • Path
    • Duration 9m
    • Rating 4.7
  • Strategize

    Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.

    • Collection
    • Rating 5.0
  • Intro to Snapchat

    Explore all the different things that make Snapchat, Snapchat!

    • Path
    • Duration 16m
    • Rating 5.0
  • Privacy-Centric Ad Measurement

    Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization. 

    • Path
    • Duration 28m
    • Rating 5.0
    • Award
  • Public Profiles for Businesses

    Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....

    • Path
    • Duration 22m
    • Rating 5.0
    • Award
  • Ads Manager Campaign Activation

    Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.

    • Collection
    • Award
  • Apps Essentials

    Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.

    • Collection
    • Rating 4.8
    • Award
  • Mobile Games Essentials

    Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.

    • Collection
    • Rating 5.0
    • Award