All Activities
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Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
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Advertise on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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How the Auction Works
Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.
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Budget Strategies
Set budget caps and pacing to ensure your campaign budget spends in full by the end of its flight.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Track App Events
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
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