All Activities
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How the Auction Works
Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.
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What is a Full-Funnel Media Plan?
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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Track App Events
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
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Set Up a New Split Test
Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.
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Ads Manager Campaign Optimization
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
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Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
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Track Offline Conversions
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
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Budget Strategies
Set budget caps and pacing to ensure your campaign budget spends in full by the end of its flight.
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What is a Split Test?
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
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Expand Your Reach
Surface additional audience segments to grow your reach on Snapchat.
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Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
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Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
