Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.
Set budget caps and pacing to ensure your campaign budget spends in full by the end of its flight.
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
Get tips and best practices for creating powerful and impactful ads on Snapchat.
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
Surface additional audience segments to grow your reach on Snapchat.