All Activities
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Ads Manager Campaign Activation
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Create
Speak to Snapchatters effectively with innovative, short-form mobile storytelling. Dream big by creating industry-leading work that achieves your goals.
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Mobile Games Essentials
Learn how our advertising solutions and engaged audience make Snapchat a must-have for mobile game developers. Complete five courses and pass the exam to earn your certification.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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How the Auction Works
Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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Budget Strategies
Set budget caps and pacing to ensure your campaign budget spends in full by the end of its flight.
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Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
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Expand Your Reach
Surface additional audience segments to grow your reach on Snapchat.
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