Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
All Activities
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Expand Your Reach
Surface additional audience segments to grow your reach on Snapchat.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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Troubleshoot Campaign Performance
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
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What is a Split Test?
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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Track App Events
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
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Apps Essentials
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
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What is a Full-Funnel Media Plan?
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
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Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
