Every Custom Location Lens is unique with its accessibility and experience tied to a physical location. It is important to create and display hints to improve the overall Lens experience and encourage safe use of the Lens. In this lesson,...
When creating a Custom Location Lens, you should always begin by thinking about what you want your AR experience to do based on Snapchatters’ position and the direction from which people generally approach the location. Once that’s designed, you can...
This lesson will guide you through creating a Location Lens.
Any location-based Lens requires a thorough understanding of the user’s surroundings through 3D reconstruction, semantic understanding and location data. In contrast, non-location-based AR contextually or procedurally overlays objects onto the world without relying on a specific location and will load...
In this course, we’ll dive into the art of empathy, exploring how to understand and connect with clients. From learning to see things from different perspectives, to showing genuine care and patience, we’ve got you covered. We’ll also touch...
In this series of modules, discover how to tailor updates, understand your client’s business, and become their go-to for innovative solutions. This course teaches you to deliver on time, pivot with purpose, and share your tech expertise without overwhelming...
Step into the world of Snap Focus, our cutting-edge learning hub designed just for you. Our latest Snap Focus course will teach you to master Dynamic Ads, so you can take your advertising to new heights. We'll show you how...
This Snapchat Lens Discovery tutorial will help you learn where Lenses are discovered across Snapchat and will share a few simple tips to improve reach and engagement of your Lens.
CAPI is Snapchat's new privacy-centric form of measurement. In this course, you'll learn how to: Understand the importance of signal resiliency in today’s privacy-centric landscape Identify the benefits of using CAPI for your campaigns Begin CAPI Integration by setting up...
Learn about what makes AR on Snapchat a valuable tool to leverage in your marketing mix. With this certification you’ll learn about how to achieve your business goals with the support of AR while encouraging product trial, brand engagement, and...
Learn the background and history of Augmented Reality, how it accelerates business and marketing today, and how Snap AR is a leader in the space.
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
