Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
All Activities
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How the Auction Works
Identify how the Snapchat auction calculates bids and determines the winner to deliver your ad to the right person at the right time.
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Budget Strategies
Set budget caps and pacing to ensure your campaign budget spends in full by the end of its flight.
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Track App Events
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
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Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
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Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
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Expand Your Reach
Surface additional audience segments to grow your reach on Snapchat.
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