Track App Events
Activate special campaign features with Snap App ID, App Ads Kit, MMP integration, and SKAdNetwork integration.
All Activities
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What is a Split Test?
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
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Public Profiles for Businesses
Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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What is a Full-Funnel Media Plan?
Identify the elements of a full-funnel media plan on Snapchat that will help you achieve your campaign goals.
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Expand Your Reach
Surface additional audience segments to grow your reach on Snapchat.
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Ad Formats
Specify an ad format in terms of the attachment, ad type, placement, and creative.
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Audience Segments
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
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Ads Manager Campaign Activation
Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.
