Introduction to Snapchat
Explore all the different things that make Snapchat, Snapchat!
All Activities
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Business of AR
The use of AR in business is rapidly evolving. Dive into connecting with your clients and understanding their needs to create innovate AR solutions.
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Fashion Try-On 3: Occluders
In this lesson, you’ll learn how you can use Occluders to prevent parts of your garment or accessory unintentionally overlapping, blocking or obscuring the person wearing your garment.
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Location 3: Giving Hints in Custom Location Lenses
Every Custom Location Lens is unique with its accessibility and experience tied to a physical location. It is important to create and display hints to improve the overall Lens experience and encourage safe use of the Lens. In this lesson,...
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Fashion Try-On 4: Body Inpainting
When you try on clothes in real life, it’s unlikely you are wearing them on top of other clothes. In AR, it’s important to try and replicate how you would normally try things on, but without having to actually take...
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Location 2: Location Scanning and Optimization
Custom Location AR is an experience anchored to a specific location. This means you will need to scan the location you wish to use to create a mesh that you will add your experience to. This lesson aims to get...
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Location 1: The Basics of Location-Based AR Lenses
Any location-based Lens requires a thorough understanding of the user’s surroundings through 3D reconstruction, semantic understanding and location data. In contrast, non-location-based AR contextually or procedurally overlays objects onto the world without relying on a specific location and will load...
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Fashion Try-On 2: Understanding External Body Meshes
In this lesson, you’ll explore what External Body Meshes are, how they relate to garment deforming and why you should take the time to create one.
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Location 4: Spatial Triggers and Space Navigation
When creating a Custom Location Lens, you should always begin by thinking about what you want your AR experience to do based on Snapchatters’ position and the direction from which people generally approach the location. Once that’s designed, you can...
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Fashion Try-On 5: Creating and Submitting a Lens
In other lessons, you can learn what you need to source in order to create a Fashion Try-On Lens. In this lesson, you’ll explore a series of step-by-step guides for implementing those assets and creating the Lens.
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Fashion Try-On 1: 3D Asset Creation & Selection
Imagine being able to try on any item of clothing instantly, without needing to leave your house. AR fashion Lenses can make that dream a reality. In this lesson, you’ll learn where you can source 3D models for use with...
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Location 5: Creating and Submitting a Location Lens
This lesson will guide you through creating a Location Lens.
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Business of AR: Leading with Empathy
In this course, we’ll dive into the art of empathy, exploring how to understand and connect with clients. From learning to see things from different perspectives, to showing genuine care and patience, we’ve got you covered. We’ll also touch...
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Business of AR: Building Strong Relationships with Clients
In this series of modules, discover how to tailor updates, understand your client’s business, and become their go-to for innovative solutions. This course teaches you to deliver on time, pivot with purpose, and share your tech expertise without overwhelming...
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Dynamic Ads on Snapchat
Step into the world of Snap Focus, our cutting-edge learning hub designed just for you. Our latest Snap Focus course will teach you to master Dynamic Ads, so you can take your advertising to new heights. We'll show you how...
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Tutorial: How Your Lens Can Be Discovered on Snapchat
This Snapchat Lens Discovery tutorial will help you learn where Lenses are discovered across Snapchat and will share a few simple tips to improve reach and engagement of your Lens.
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Improve Signal Resiliency With CAPI
CAPI is Snapchat's new privacy-centric form of measurement. In this course, you'll learn how to: Understand the importance of signal resiliency in today’s privacy-centric landscape Identify the benefits of using CAPI for your campaigns Begin CAPI Integration by setting up...
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Augmented Reality Strategies for Advertisers
Learn about what makes AR on Snapchat a valuable tool to leverage in your marketing mix. With this certification you’ll learn about how to achieve your business goals with the support of AR while encouraging product trial, brand engagement, and...
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Introduction to AR for Business
Learn the background and history of Augmented Reality, how it accelerates business and marketing today, and how Snap AR is a leader in the space.
