Elective Courses
Discover the courses that get you up to speed on Snapchat’s latest ad products and feature sets.
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Improve Signal Resiliency With CAPI
CAPI is Snapchat's new privacy-centric form of measurement. In this course, you'll learn how to: Understand the importance of signal resiliency in today’s privacy-centric landscape Identify the benefits of using CAPI for your campaigns Begin CAPI Integration by setting up...
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Snapchat Trends
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
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Public Profiles for Businesses
Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....
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Privacy-Centric Ad Measurement
Learn about Snap’s first-party, privacy-safe solutions that help advertisers measure their Snapchat campaigns effectively. These solutions offer the confidence needed to understand the efficacy of ads on Snapchat in terms of both measurement and optimization.