Measure and Optimize
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
Get tips and best practices for creating powerful and impactful ads on Snapchat.
Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.
Imagine being able to try on any item of clothing instantly, without needing to leave your house. AR fashion Lenses can make that dream a reality. In this lesson, you’ll learn where you can source 3D models for use with...
In this lesson, you’ll explore what External Body Meshes are, how they relate to garment deforming and why you should take the time to create one.
In this lesson, you’ll learn how you can use Occluders to prevent parts of your garment or accessory unintentionally overlapping, blocking or obscuring the person wearing your garment.
When you try on clothes in real life, it’s unlikely you are wearing them on top of other clothes. In AR, it’s important to try and replicate how you would normally try things on, but without having to actually take...
In other lessons, you can learn what you need to source in order to create a Fashion Try-On Lens. In this lesson, you’ll explore a series of step-by-step guides for implementing those assets and creating the Lens.
Custom Location AR is an experience anchored to a specific location. This means you will need to scan the location you wish to use to create a mesh that you will add your experience to. This lesson aims to get...
Every Custom Location Lens is unique with its accessibility and experience tied to a physical location. It is important to create and display hints to improve the overall Lens experience and encourage safe use of the Lens. In this lesson,...
When creating a Custom Location Lens, you should always begin by thinking about what you want your AR experience to do based on Snapchatters’ position and the direction from which people generally approach the location. Once that’s designed, you can...
This lesson will guide you through creating a Location Lens.
Any location-based Lens requires a thorough understanding of the user’s surroundings through 3D reconstruction, semantic understanding and location data. In contrast, non-location-based AR contextually or procedurally overlays objects onto the world without relying on a specific location and will load...
In this tutorial Emma Sofija shows how she used Lens Studio to recreate "Freckles," viral AR effect, for Snapchat.
Learn how to create a unique Custom Location Lens and submit it to Snapchat.
Explore the full course of lessons that cover the building blocks of location-based AR and learn how to create an AR experience for a specific location near you.
Review scanning software and optimization processes.
Explore ways to add interactive Lens components.
Discover how to use Lens Studio to create interactivity, trigger SFX, and more.
Understand the fundamentals of developing a Custom Location Lens.Learn about top considerations for Lens creation.
Explore the full course of lessons that cover the building blocks of Fashion Lens creation for a full-body try-on.
In this lesson, you’ll explore what External Body Meshes are, how they relate to garment deforming and why you should take the time to create one.