Strategize
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
All Activities
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Snapchat Trends
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
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Measure and Optimize
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
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The Snapchat Generation
See how Snapchatters are making big changes to how people communicate and stay close.
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Bringing in data with API Integrations
This lesson will explore how to bring in data from outside of Snapchat into your Lens using API integrations. You can get your Lens to show the weather so you can change your outfit if it’s raining or sunny and...
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Fantastic Glasses With the Material Editor
In the last lesson, you began to explore the Material Editor and created your first shaders using the simple but powerful 2D Texture, Mix and Float Parameter nodes. Today, you're going to incorporate lighting, noise and movement.
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Exploring the Material Editor
The Material Editor is a powerful tool that allows you to create custom materials in Lens Studio. With Material Editor, you can control the color, texture, lighting and shape of any material, completely transforming the look of your Lenses. Best...
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Project Organization
This lesson teaches you how to organize your Lens.
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Bringing in data with API Integrations - Coming Soon
Sometimes you might want to bring in data from outside of Snapchat into your Lens to do cool stuff. For example, you might want your Lens to show the weather and change your outfit depending on whether it's raining...
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Fantastic glasses with the Material Editor - Coming Soon
In the last lesson, you began to explore the Material Editor and created your first shaders using the simple but powerful 2D Texture, Mix and Float Parameter nodes. Today, you're going to incorporate lighting, noise and movement.
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Business of AR: Building Strong Relationships with Clients
In this series of modules, discover how to tailor updates, understand your client’s business, and become their go-to for innovative solutions. This course teaches you to deliver on time, pivot with purpose, and share your tech expertise without overwhelming...
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Exploring the Material Editor - Coming Soon
The Material Editor is a powerful tool that allows you to create custom materials in Lens Studio. With Material Editor, you can control the color, texture, lighting and shape of any material, completely transforming the look of your Lenses....
