Snap Focus Learning Portal for Snapchat Advertising : Snap

Ads Manager Campaign Optimization

Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.

Collection
Credential

Visualize Campaign Data

See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.

Path

Snapchatters

See how Snapchatters are making big changes to how people communicate and stay close.

Path
Duration 9m

Getting Started on Ads Manager

Walk through everything you need to create your first campaign on Snapchat!

Path
Duration 25m
Credential

Set Up a New Split Test

Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.

Duration 10m

Activate Cross-Channel Measurement

Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.

Path
Credential

Drive Full-Funnel Results with Snapchat

Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.

Path

Plan and Buy

Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.

Collection
Credential

Advertising on Snapchat

Drive ROI for your brand or business — no matter where your customers are in their journey.

Path
Duration 9m
Credential

Public Profiles for Businesses

Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....