All Activities
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Goal-Based Bidding
Optimize ad delivery toward a specific action at the most efficient cost with goal-based bidding.
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E-Commerce Essentials
Learn how Snapchat’s direct-response solutions help e-commerce advertisers drive action with an unduplicated audience. Complete one of the two tracks to earn your certification.
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Track Offline Conversions
Activate conversions tracking from your physical stores and measure offline events against both web and app campaigns with the Conversions API.
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Win Bids in the Auction
Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.
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Advertising on Snapchat
Drive ROI for your brand or business — no matter where your customers are in their journey.
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Snapchatters
See how Snapchatters are making big changes to how people communicate and stay close.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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Plan and Buy
Get up and running on Ads Manager, and learn how to launch and manage high-performing campaigns.
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Getting Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Manage an Existing Split Test
View the progress of your split test, interpret split test results, and run the winning ad set.
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Track Website Events
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
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Set Up a New Split Test
Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.
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Ad Formats
Specify an ad format in terms of the attachment, ad type, placement, and creative.
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