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  • Creative Best Practices

    Get tips and best practices for creating powerful and impactful ads on Snapchat.

    • Path
    • Duration 24m
    • Rating 4.6
    • Credential

  • Strategize

    Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.

    • Collection
    • Rating 4.8

  • Measure and Optimize

    Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.

    • Collection
    • Rating 5.0
    • Credential

  • Snapchat Trends

    For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...

    • Path
    • Duration 21m
    • Rating 5.0
    • Credential

  • Fashion Try-On 1: 3D Asset Creation & Selection

    Imagine being able to try on any item of clothing instantly, without needing to leave your house. AR fashion Lenses can make that dream a reality.  In this lesson, you’ll learn where you can source 3D models for use with...

    • Duration 15m
    • Intermediate

  • Fashion Try-On 3: Occluders

    In this lesson, you’ll learn how you can use Occluders to prevent parts of your garment or accessory unintentionally overlapping, blocking or obscuring the person wearing your garment.

    • Duration 15m
    • Intermediate

  • Fashion Try-On 4: Body Inpainting

    When you try on clothes in real life, it’s unlikely you are wearing them on top of other clothes. In AR, it’s important to try and replicate how you would normally try things on, but without having to actually take...

    • Duration 15m
    • Intermediate

  • Fashion Try-On 5: Creating and Submitting a Lens

    In other lessons, you can learn what you need to source in order to create a Fashion Try-On Lens. In this lesson, you’ll explore a series of step-by-step guides for implementing those assets and creating the Lens.

    • Duration 15m
    • Intermediate

  • Location 2: Location Scanning and Optimization

    Custom Location AR is an experience anchored to a specific location. This means you will need to scan the location you wish to use to create a mesh that you will add your experience to. This lesson aims to get...

    • Duration 15m
    • Intermediate

  • Location 3: Giving Hints in Custom Location Lenses

    Every Custom Location Lens is unique with its accessibility and experience tied to a physical location. It is important to create and display hints to improve the overall Lens experience and encourage safe use of the Lens. In this lesson,...

    • Duration 15m
    • Intermediate

  • Location 4: Spatial Triggers and Space Navigation

    When creating a Custom Location Lens, you should always begin by thinking about what you want your AR experience to do based on Snapchatters’ position and the direction from which people generally approach the location. Once that’s designed, you can...

    • Duration 15m
    • Intermediate

  • Location 1: The Basics of Location-Based AR Lenses

    Any location-based Lens requires a thorough understanding of the user’s surroundings through 3D reconstruction, semantic understanding and location data. In contrast, non-location-based AR contextually or procedurally overlays objects onto the world without relying on a specific location and will load...

    • Duration 15m
    • Intermediate

  • The Full Course - Location Lenses

    Explore the full course of lessons that cover the building blocks of location-based AR and learn how to create an AR experience for a specific location near you.

    • Path
    • Duration 1.4h
    • Intermediate

  • The Full Course - Fashion Lenses

    Explore the full course of lessons that cover the building blocks of Fashion Lens creation for a full-body try-on.

    • Path
    • Duration 1.3h
    • Rating 5.0
    • Intermediate