Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course learning pathway helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
Surface additional audience segments to grow your reach on Snapchat.
Use the Audience Insights tool in Ads Manager to develop a robust segmentation strategy.
Set up Snap Pixel to keep track of customers’ interactions and conversions happening on your website, all while safeguarding users’ information with our privacy-centric approach.
Test four types of marketing strategies directly in Ads Manager to uncover short-term optimization levers for your campaign.
View the progress of your split test, interpret split test results, and run the winning ad set.
Specify an ad format in terms of the attachment, ad type, placement, and creative.
Build and launch a split test campaign in the Advanced Create workflow of Ads Manager.
See how Snapchatters are making big changes to how people communicate and stay close.
Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
Learn how our mobile-first — and mobile-only — advertising platform is uniquely designed to help app developers drive results. Complete four courses and pass the exam to earn your certification.
