Public Profiles are the first time businesses can build an organic presence on Snapchat. In this course, you'll learn how to: Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation....
Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
Learn the ins and outs of Snapchat advertising. Whether you’re looking to create a campaign, manage it, or make it even better, we’ve got you covered. Complete all six courses to earn your Ads Manager certification.
Drive ROI for your brand or business — no matter where your customers are in their journey.
For the Snapchat Generation, communication and self expression happen through pictures and videos shared with close friends and family. Learn how to mine insights that will provide a deeper understanding of the Snapchat Generation and what matters to them with...
Walk through everything you need to create your first campaign on Snapchat!
Get tips and best practices for creating powerful and impactful ads on Snapchat.
Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
The use of AR in business is rapidly evolving. Dive into connecting with your clients and understanding their needs to create innovate AR solutions.
This lesson will guide you through creating a Location Lens.
Any location-based Lens requires a thorough understanding of the user’s surroundings through 3D reconstruction, semantic understanding and location data. In contrast, non-location-based AR contextually or procedurally overlays objects onto the world without relying on a specific location and will load...
Custom Location AR is an experience anchored to a specific location. This means you will need to scan the location you wish to use to create a mesh that you will add your experience to. This lesson aims to get...
In this lesson, you’ll explore what External Body Meshes are, how they relate to garment deforming and why you should take the time to create one.
In this lesson, you’ll learn how you can use Occluders to prevent parts of your garment or accessory unintentionally overlapping, blocking or obscuring the person wearing your garment.
