With Public Profiles, businesses can build an organic presence on Snapchat with Stories, Highlights, Lenses, and a native store experience. In this course, you'll learn how to:

  • Identify the key features of a Public Profile, the properties of those key features, and best practices for implementation.
  • Create your Profile in Business Manager, then manage it from the web and Snapchat.
  • Use organic content on your Public Profile to develop meaningful relationships with your audience and increase brand discovery.