Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results. This five-course practice certification gives marketing analysts and media managers hands-on learning to explore strategies that improve performance across your campaigns.
Complete all five courses, practice the activities, pass the final exam, and take the post-certification survey to earn your award for completion.
Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
Troubleshoot Campaign Performance
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
Optimize Performance In-Flight
Interpret campaign performance with Manage Ads and Delivery Insights, then apply learnings to improve campaign performance in real-time.
Apply Learnings to Future Campaigns
Use past campaign data and split test results to choose the optimal creative, targeting, and delivery settings for future campaigns, taking into account the seasonality of certain factors like bid amounts.
Get Ad Support
Improve the quality of response and turnaround time when filing a ticket with Ad Support through Contact Us and Live Chat on the Business Help Center.
Final Exam and Survey
Demonstrate what you've learned and share feedback on your experience so we can improve future practice certifications.