Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
Measure and Optimize
The following courses relate to this specialization.
Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
Optimize Performance In-Flight
Interpret campaign performance with Manage Ads and Delivery Insights, then apply learnings to improve campaign performance in real-time.
Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
Getting Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.