Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course practice certification helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
Ads Manager Campaign Activation
Complete all five courses, practice the activities, pass the final exam, and take the post-certification survey to earn your award for completion.
Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
Win Bids in the Auction
Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.
Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
Final Exam and Survey
Demonstrate what you've learned and share feedback on your experience so we can improve future practice certifications.