Dive deep into the tools and workflows needed to launch successful campaigns through Snapchat Ads Manager. This five-course practice certification helps media planners, buyers, and strategists drive full-funnel results with Snapchat advertising.
Ads Manager Campaign Activation
Courses
Complete all five courses, practice the activities, pass the final exam, and take the post-certification survey to earn your award for completion.
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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Win Bids in the Auction
Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.
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Launch a Split Test Campaign
Implement the split test capabilities in Snapchat Ads Manager to test your ad sets, then scale the highest performing ones.
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Final Exam and Survey
Demonstrate what you've learned and share feedback on your experience so we can improve future practice certifications.