Gain the knowledge and skills to measure and interpret campaign performance in Ads Manager. Then apply those learnings to optimize and improve results.
Ads Manager Campaign Optimization
Courses
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
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Troubleshoot Campaign Performance
Determine and resolve non-performance stemming from bidding, targeting, budget, and creative.
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Optimize Performance In-Flight
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Apply Learnings to Future Campaigns
Use past campaign data and split test results to choose the optimal creative, targeting, and delivery settings for future campaigns, taking into account the seasonality of certain factors like bid amounts.
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Get Ad Support
Improve the quality of response and turnaround time when filing a ticket with Ad Support through Contact Us and Live Chat on the Business Help Center.
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Final Exam and Survey
Demonstrate what you've learned and share feedback on your experience so we can improve future practice certifications.