Learn about what makes AR on Snapchat a valuable tool to leverage in your marketing mix. With this certification you’ll learn about how to achieve your business goals with the support of AR while encouraging product trial, brand engagement, and additional business metrics. The courses in this certification will leave you with a solid foundation and tactical skills about how AR can create an extension of your marketing strategies.
Augmented Reality Strategies for Advertisers
Complete all five courses, practice the activities, pass the final exam, and take the post-certification survey to earn your award for completion.
Introduction to AR for Business
Learn the background and history of Augmented Reality, how it accelerates business and marketing today, and how Snap AR is a leader in the space.
AR for Every Objective
Discover why AR is an essential, evergreen tool for customer engagement, how to get started, and how to choose a format that drives Snapchatters to interact with your brand and take action.
Amplify Lenses with Paid Media
Learn how AR fits into your big picture strategy and get hands-on practice in buying the best Lens placement or distribution for your campaign goals, so you can drive reach and engagement.
Measure and Optimize AR Campaigns
Get confident with tracking metrics with Ads Manager reporting, A/B testing, and key optimization levers to boost performance of your AR campaigns.
Create Lenses at Scale
Build an AR lens experience from scratch, from a template, or by working with an approved Lens Creator or Partner to bring your campaign to life.
Final Exam and Survey
Demonstrate what you've learned and share feedback on your experience so we can improve future practice certifications.