Monitor your campaign metrics, uncover key learnings, and make adjustments to improve performance.
Measure and Optimize
Courses
The following courses relate to this specialization.
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Visualize Campaign Data
See the performance information and metrics for your campaigns with Custom Reports, Delivery Insights, and automated reports.
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Optimize Performance In-Flight
Interpret campaign performance with Manage Ads and Delivery Insights, then apply learnings to improve campaign performance in real-time.
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Measure and Optimize Campaigns
Learn about measurement tools and optimization strategies for your Snapchat campaigns.
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Getting Started on Ads Manager
Walk through everything you need to create your first campaign on Snapchat!
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Activate Cross-Channel Measurement
Implement Snap Pixel, Snap App ID, SKAdNetwork, and the Conversions API to track post-ad view actions on your website and apps across any device as well as offline conversions.