Deepen your skills with Snapchat's ad products to drive measurable ROI for your clients.
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Courses
The following courses relate to this specialization.
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Drive Full-Funnel Results with Snapchat
Create a Snapchat media plan that achieves your business goals at every stage of the marketing funnel.
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Reach Your Audiences
Use the Audience Insights tool to gather useful insights, find your customers on Snapchat, and surface additional segments to grow reach.
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Win Bids in the Auction
Given your budget, objective, and KPI, specify a bid goal and bidding strategy to optimize your ad set for strong performance in the auction.
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The Snapchat Generation
See how Snapchatters are making big changes to how people communicate and stay close.
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Creative Best Practices
Get tips and best practices for creating powerful and impactful ads on Snapchat.